Steve Brown recently received a letter from a past corporate customer, one that I just had to share with you because it speaks to the practical nature of Fortune training programs and how they deliver real results. Read how this sales professional improved his close rate from 25% to 90%!
Dear Steve
I had the good fortune of getting your training session tapes on Creative Selling Skills [Ed. note: several generations later our sales skills program is now called
Solution Based Selling] when I was a district manager for a life insurance company (Life of Georgia) in 1986. My staff listened to your tapes faithfully and our district office went from dead last in the company to #2. That was 24 years ago. I am now back into personal life insurance production (Final Expense) after spending the last 20 years in a corporate office.
I was miserable, nothing seemed right. I had call reluctance, quit on the first 'no' – you name it. A miracle happened. My wife was cleaning out all of my old brief cases that I had collected over the years and found an old set of tapes in a plastic binder. My set of Creative Selling Skills from The Fortune Group Productions, Inc. (1981).
I listened to the tapes as if it were for the first time. Could I have possibly forgotten all of that? Yes I had.
I wrote my own presentation based on your training; the promise, the product, the bridges, the triggers, the verification and burying of objections, knowing when to close or use a minor close. It all works, I love it!
I am now 64 years old and am having the time of my life talking to people using your Creative Sales Training. Back in 1986, everything was face to face selling. I am using these same principles selling over the telephone and closing about 90% of my contacts instead of 25%.
So this is a sincere and heartfelt thank you, 24 years late!
James R "Pete" Martin
It's great to hear stories like this, ones that not only illustrate how Fortune training programs can increase your sales but are also a testament to their enduring, life-long nature. The proven, time-tested business principles embedded in Fortune programs will always be relevant. So after having so much success with the aid of Solution Based Selling in 1986, it's thrilling to hear that Pete is still getting results with it today!
Would you like to share your own Fortune success story with us? Please feel free to do so in the comments section of this post or email us at innovate@fortunegroup.com.au.